Tiago Mesquita da Cunha - Blog

Customer Lifecycle Management: Everything You Need to Know

From small businesses to large enterprises, most companies today recognize the importance of customer relationship management (CRM). The core idea is that, while closing a one-off deal is okay, building a long-term mutually beneficial relationship with your customers is far better.

Sales

9 Steps to Build the Perfect Sales Process

Salespeople often have a certain distaste for strict structures and deadlines. After all, the process is about listening to the needs of a lead. That seems impossible to do if the sales process and methodology are predetermined.

Sales

The 12 Most Important Sales Performance Metrics

Whether you’re in e-commerce, SaaS, or any other kind of business, sales are essential. It doesn’t matter how great your product or service is — if you’re not selling, you’re not going to be in business for long. If you want to master your sales, you need to understand your sales data.

Sales

What is a Conversion Funnel and How Can I Build One?

Businesses need paying customers, or they won’t stay in business for long. Every customer has to go through several stages before they make a purchase. To understand that journey, you need to know about conversion funnels.

Sales

The Best Ideas on How to Increase Sales

Whether you’re a start-up or an established business, there’s nothing like a global pandemic to put you under more pressure to build your pipeline, talk to more leads, and improve sales.